“KIMONO REBORN” is a cultural and sustainable awareness project that upcycles beautiful and neglected vintage kimono for use by turning them into modern fashion items with “Mottainai, Do not waste!” concept.

What is “Mottainai,
Do not waste” ?

“Mottainai” is a Japanese term which means “Do not waste what is valuable”. It is often used for food, garments or everyday items. This concept conveys Japanese people’s respect for nature that provides us necessities, such as clean air, water, food, and raw materials. The term has become a keyword in coping with global issues related to the environment. The most prominent advocate of the “Mottainai” concept is Wangari Maathai (1940 -2011), a Kenyan social and environmental activist, and the winner of the Nobel Peace Prize in 2004. She believed that the word perfectly embodies the spirit of the 3Rs (reduce, reuse, and recycle,respect ), which promotes the efficient use of resources in order to preserve the environment. The KIMONO REBORN project adds one more “R” to the 3Rs. It is “Respect”.


“KIMONO REBORN” is a cultural and sustainable awareness project
that upcycles beautiful and neglected vintage kimono
for use by turning them into modern fashion items
with “Mottainai, Do not waste!” concept.

 

What is “Mottainai, Do not waste” ?

“Mottainai” is a Japanese term which means “Do not waste what is valuable”. It is often used for food, garments or everyday items. This concept conveys Japanese people’s respect for nature that provides us necessities, such as clean air, water, food, and raw materials. The term has become a keyword in coping with global issues related to the environment. The most prominent advocate of the “Mottainai” concept is Wangari Maathai (1940 -2011), a Kenyan social and environmental activist, and the winner of the Nobel Peace Prize in 2004. She believed that the word perfectly embodies the spirit of the 3Rs (reduce, reuse, and recycle, respect), which promotes the efficient use of resources in order to preserve the environment. The KIMONO REBORN project adds one more “R” to the 3Rs. It is “Respect”.

 

 

 

 

 

 

Please slide photo to see
the 6 featured jackets.

KIMONO REBORN jacket
“Indigo art nouveau”

 

KIMONO REBORN jacket
“Orange passion”

 

KIMONO REBORN jacket
“Stripe in mahogany”

 

KIMONO REBORN jacket
“Blue traditional”

 

KIMONO REBORN jacket
“Wine modern”

 

KIMONO REBORN jacket
“Green illusion”

 

Online Shop

Explore our current
collection that were
made of vintage kimono.

MORE

Kimono History

Discover the interesting
stories behind
the kimono.

MORE

 

“KIMONO REBORN”

How “Mottainai, Do not waste!”
concept ignited
the KIMONO REBORN project.

more

Our Collaborators

Why the KIMONO REBORN project collaborates
with Save Elephant Foundation and
Elephant Nature Park in Thailand.

Sustainable Way

Sustainability is
a core value of 
the KIMONO REBORN project. 

MORE

Fashion Impact

The fashion industry
is
directly related to
the environmental issues.

MORE

 

Our Story

We are initially video production team.
How we produce 
KIMONO REBORN clothes.

more

Online Shop

Explore our current
collection that were
made of vintage kimono.

more

Kimono History

Discover the interesting
stories behind
the kimono.

more

“KIMONO REBORN”

How “Mottainai, Do not waste!”
concept  ignited
the KIMONO REBORN project.

more


Our Collaborators

Why the KIMONO REBORN project collaborates
with Save Elephant Foundation and
Elephant Nature Park in Thailand.

Sustainable Way

Sustainability is
a core value of 
the KIMONO REBORN project. 

more

Fashion Impact

The fashion industry is
directly related to
the environmental issues.

more

Our Story

We are initially video production team.
How we produce
KIMONO REBORN clothes.

more


Online Shop

Explore our current
collection that were
made of vintage kimono.


Kimono History

Discover the interesting
stories behind
the kimono.

More


“KIMONO REBORN”

How “Mottainai, Do not waste!”
concept  ignited
the KIMONO REBORN project.

MORE


Our Collaborators

Why the KIMONO REBORN project collaborates
with Save Elephant Foundation and
Elephant Nature Park in Thailand.


Sustainable Way

Sustainability is
a core value of 
the KIMONO REBORN project. 

More


Fashion Impact

The fashion industry is
directly related to
the environmental issues.

More


Our Story

We are initially video production team.
How we produce
KIMONO REBORN clothes.

More